Too naked

I came across this ad by PETA and was pretty shocked by it. I know that PETA is known for the shock value advertisements, but this one did not make much sense to me. Usually their advertisements with naked people on them are contributing to their anti-fur argument campaign which makes sense. However, this advertisement is making the argument that circuses should be boycotted and puts a naked lady on it. In small print above the main message it displays the grounds for the argument. It says, "As nature intended let elephants be free". I guess this makes sense but it is a bit of a stretch in my opinion. I had to think about it for a bit to make the connection. I feel like they were just looking for an excuse to put a naked person on their billboard to help their argument, but instead it made their argument weaker because it looks desperate.