Thinner than ever

I saw this ad on the internet and it made me so sad. This ad contains a hand holding an iPad and a small malnourished boy reaching out for it. I found that this ad makes an interesting argument and uses many compelling and controversial aspects to make this argument compelling. I feel that the argument being made in this image is that people should be more concerned with bigger issues like world hunger than with popular material things. This image uses the phrase "thinner than ever" to link the newest slim iPad to people who are starving to death.

One thing I found interesting is that the hand holding the iPad in the image is white. This adds to the idea that white American people are rich and greedy while people of color are poor and hungry. I found that although this argument might make generalizations and stereotype, it was very strong. This uses the pathos appeal by including an image of a starving small child. So many people own iPads and other Apple products and get caught up in material things while forgetting the real concerns of the world around them.