Alcohol=Fun?

I saw this image while spending time on Reddit and immediately noticed the argument that the creator was trying to make. In the picture, there is a bottle of vodka pouring onto a city. The area where the liquid is hitting the city looks like a party while the areas where there is no alcohol look dark and boring. The text says "Just Add Vodka", making the argument that one only has to drink vodka in order to have fun.

This ad bothered me because I completely disagree that alcohol is needed in order to have a good time. However, this is an effective argument because is appeals to everyone's desire to have a good time. There is this stigma that alcohol makes situations more fun and consumers will see that when viewing this ad for vodka. Although many could debate that alcohol is not required to have fun (I have been in multiple situations where too much vodka/liquor can make a situation WAY less fun), it is a very creative, interesting, and effective advertisement for this vodka brand.