When we did our ethical argument regarding advertisements, a lot of students in the classroom brought up the point that sex sells. Many of the advertisements that were discussed had some sort of sexual aspect to it. A week or so after the assignment, I saw this billboard put up by Subway. it reads "SEX!!" in all capital letters at the top, then below in small letters it says "Now that we have our attention, eat at subway". This advertisement confirms all the discussions we had in class. As I glanced around, the word sex absolutely stood out to me and caught my attention. As a result, I was thinking about Subway all day and how they were using the word sex to sell sandwiches. Even though it is not a very appropriate advertisement, it contains that shock factor that causes it to be an effective advertisement. Monday, November 16, 2015
Sex Sells
When we did our ethical argument regarding advertisements, a lot of students in the classroom brought up the point that sex sells. Many of the advertisements that were discussed had some sort of sexual aspect to it. A week or so after the assignment, I saw this billboard put up by Subway. it reads "SEX!!" in all capital letters at the top, then below in small letters it says "Now that we have our attention, eat at subway". This advertisement confirms all the discussions we had in class. As I glanced around, the word sex absolutely stood out to me and caught my attention. As a result, I was thinking about Subway all day and how they were using the word sex to sell sandwiches. Even though it is not a very appropriate advertisement, it contains that shock factor that causes it to be an effective advertisement. 
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