Extra: The most emotional gum on the planet

I'm sure you have seen the new Extra gum commercial that was released about a month ago (If not, here is the link https://www.youtube.com/watch?v=XLpDiIVX0Wo).  The commercial consists of a young couple in high school and depicts the journey of their relationship as they mature. They experience arguments, sweet moments, and moments when distance separates them, and each scene involves a piece of Extra gum. The boyfriend doodles memories on each gum wrapper and at the end of the commercial, the girlfriend comes home to each wrapper framed on the wall, each depicting a phase of their relationship and the boyfriend is at the end of this hall on one knee. Adorable right? And to top it off, the song in the commercial is "Can't Help Falling in Love" by Haley Reinhart. This song is perfect to set the mood and tone for telling this story. Although I've seen this ad multiple times, I recently realized that it contained an argument. The creators of this advertisement utilize the ethos appeal to attract the audience (especially a female audience) when they use the song and love story in order to make the argument that consumers should buy Extra gum. They argue that this gum was a key player in their romantic relationship. The appeals used in this commercial are a huge play for Extra. They are getting more publicity than they have in a while because they were able to make an effective argument in a commercial that makes almost everyone in the audience cry.