Cancer Cures Smoking

I saw this photo posted on Facebook and thought that it made a very interesting argument regarding tobacco use and cancer. Instead of stating the typical "smoking causes cancer" claim, the person who created the advertisement took a different approach by saying that "cancer cures smoking". This was very interesting because it argues that smoking is a disease that needs to be cured and cancer is the one fixing the problem. It is also a very effective claim because the topic of cancer conveys a pathos appeal for the audience. Cancer is such a widespread illness that almost everyone can relate to. Instead of saying "stop smoking because it causes cancer", they take a more creative and convicting approach insinuating that people only quit smoking once it is too late and that smoking is worse than cancer. It makes the argument that smokers should be proactive in breaking their habit instead of being reactive and quitting after the damage is done. I though this was a very thought provoking and smart argument to make and has a strong impact on the viewer.