Who would YOU rather see live?

I came across this image depicted on a billboard that makes a pretty shocking argument. The argument is for the support of research and clearly states the fact claim that research saves human lives. It also makes the assumption that viewers are aware that research labs utilize rats for testing and research and argues that this must be done in order to better the lives of children. It uses a strong pathos appeal by using an image of a cute little girl and an image of a not-so-cute rat. It is designed to affect parents and children's loved ones and argues that research saves lives even though it may take the lives of lab rats. This ad is most likely aimed at animal rights activists who are against the mistreatment of animals in research labs. This billboard makes the argument that human lives are more valuable than the lives of rats, and this is a sacrifice that must be made in order to save human lives.




https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCObS0pehi8gCFUjQgAod_JMCDA&url=http%3A%2F%2Fthenonsequitur.com%2F%3Ftag%3Dbillboards&psig=AFQjCNGEyoS077a21Ofi4D6zwYoFCmfxtA&ust=1443032490257803