Blog Post #2

As I was walking through HEB, this bag of Chex Mix caught my eye. On the back of the package it claims that this snack "Keeps life interesting". The label claims that Check Mix is unlike any other snack, and that the variety that the consumer experiences in each handful prevents it from being like the other boring snacks on the shelf. On the front of the package, it claims that it has 60% less fat than regular potato chips. This information is bright green and catches the consumer's eye almost instantly, helping persuade people to buy it. Many consumers love potato chips but are often searching for a healthier alternative and Chex mix is claiming that they are that alternative.
The grounds for this claim is that because Chex Mix has better nutritional value and contains more variety, and the warrant is that snacks that contain more variety and less fat are a better option for consumers. The package uses the exciting phrase "Keeps life interesting" to instill pathos with the consumer, while the claim on the front stating that Chex Mix contains 60% less fat uses the logos appeal. After investigating other potato chip nutrition labels throughout the store, Chex Mix lives up to its claim. While the average serving of potato chips contains approximately 16% of the daily value of fat, Chex Mix only has 5% per serving. The claims indicated on the Chex Mix package are valid and live up to consumer expectations.