I was browsing the internet and came across this image containing a pretty strong claim about tobacco products. The claim in this ad is that if you continue your smoking habit, your life and health will fade away. The graphic image of a man's face rotting away while smoking displays strong Pathos and the basic public knowledge that smoking is hazardous to your health makes this claim strong. The ad also contains creative fonts and imagery to evoke a serious attitude in the viewer. This claim does not contain any fallacies, but one weakness of this ad's claim may be the lack of reason/hard evidence displayed in the image. One could look at this ad and immediately assume that they are exaggerating in order to scare the audience out of using tobacco products. They may say that it will make your life fade away, but how or why will it make your life fade away? In order to make this claim more effective, I would maybe adjust the image to include more Logos by using more hard evidence to support the notion that smoking does make your life fade away by inserting a statistic or piece of research.
Image: https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAQQjBxqFQoTCOPC3p_X5ccCFUIXkgodzGQJng&url=http%3A%2F%2F41.media.tumblr.com%2F5c66d9ffe2efeffd300dc3d82968b11f%2Ftumblr_inline_nob89ac9EI1tswb5f_250.jpg&psig=AFQjCNGY6V-Bmz7G8cqq-hIERJlOwv5dxA&ust=1441741269610410
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